I use Gmail as my primary mail interface for both personal and some business emails. Overall, Google has done a good job with the toolset to manage mails, but…let’s face it….they also make it easy to become a pack rat. Why shouldn’t you just keep everything? Clutter is okay, but it does make it hard to focus on what is important. Fortunately there are some excellent third-party tools available to help you.
To start off by sorting and cleaning your mailbox, I recommend Mailstorm: My Inbox. See https://mailstrom.co/ Like Gmail itself, there is nothing to download, nothing to install. It is a web-based interface that you simply log on to. It then sorts the mail in your inbox by sender, by age, etc. It makes filing and archiving your emails trivially easy. You can do much the same from within Gmail, but this is easier. Mailstrom’s goal is to help you reach inbox Zero.
Once your inbox has reached manageable size, Unroll.me (https://unroll.me/) is a great tool to manage your subscriptions. Groupon, Facebook Twitter and LinkedIn updates….once you give Unroll.me access to your account, you see a list of subscriptions. You can click down the list to unsubscribe or add your newsletters into a single, once-a-day roll up email, preserving all your coupons but keeping your mail manageable. NOTE: To unlock the full Unroll.me feature set, you need to help them get the word out. Clearly I don’t mind doing that, but just disclosing the requirement. I would happily pay to subscribe to the service.
Mailstrom and Unroll.me are great tools to manage email clutter.